Who else is sick and tired of chasing dreams that seem perpetually out of reach? Do you jump from thing to thing… guru to guru and gimmick to gimmick in pursuit of passion, purpose and profit? If you are like most of the people I speak to, the truth is, you have a firm foundation and a strong sense of what you’d LOVE to do, but the overwhelming urge to seek out shortcuts, or shiny secrets knocks you off the path.
Here is the 1 simple truth that I’ve learned doing this work, every day for 10 years plus.
Each of us has a unique gift that is begging to be shared with the world. Each of us is strong, and powerful and passionate in areas that naturally bring value to others. And yet, even with this truth being eminently obvious to all, the vast majority of us spend our time trying to build a blog, a brand, a business and a bank account around ideas that have very little to do with these natural strengths.
Here is what I want you to do. Ask yourself these 5 simple questions. Write down your answers on a sheet of paper and carry it around with you for 3 days. Don’t type it out… and don’t stress about it. Just look at the questions, and write out the answers in the most natural, honest and organic way possible.
1 – Who are You?
2 – What do you do?
3 – Who do you do it for?
4 – What do they need?
5 – How do their lives change, when you do what you do BEST for them?
A quick confession:
These aren’t my questions. The first time I saw a version of this little exercise, I was at a life purpose business building seminar about a decade ago, and I was the type of person who would roll my eyes at these sorts of exercises. (the exercise was a little bit different than the one I outlined above, but close enough to get credit)
But I did it and I re-read my own answers a bunch of times over that weekend. IT was truly transformative for me. I realized that much of what I had been building and developing in my own business had very little to do with my true “inner” identify and what I really wanted to contribute to my clients, customers, and community.
So how do you earn $100K a year once you have your inner “A-ha” moment?
The truth is, you need to identify your ideal audience of high value clients and customers who will benefit in big ways from the value you offer.
The fastest way? Create 1 high dollar coaching service that costs about $5K for 12 months of your experience and expertise, and strive to get 20 clients per year.
You can also create many different types of content, courses, curriculums, books, products and programs and reach the same goal as well. I just find that it’s much easier, when you LOVE what you do, to charge what you’re worth, simplify, stick to ONE core thing and seek out the super small subset of people in any niche, market or industry who are willing and able to pay you for your genius, and feel lucky to do so!