The one huge benefit when you create a membership website is receiving a steady income, month in, month out. Even if traffic drops off from your website for a month or two, you still have income from your existing subscribers. Here are the 6 steps to creating a membership website.
1. Know What Your Audience Wants
What you have to do first when you create a membership website is determine if you have an audience that’s willing to pay well for access to your site. If you’re thinking about starting a membership website in a specific niche, but you can’t find other websites in the same niche, that can be a warning sign that the market is too small or that people are not interested.
2. Check Out Your Competitors
When you have a niche in mind, you’ll want to check out other successful membership sites. Knowing what works well in your niche can position your site for success.
3. Build Your Website
You can build a membership website using software like WordPress and a plugin like S2 Membership. This will help to control your costs, particularly when you start out. Use a payment processor that can handle recurring payments, like PayPal, ClickBank, 1ShoppingCart or Authorize.net. Back-end management is the most challenging part when you create a membership website. You can outsource this to membership management software like aMember Professional.
4. Market Your Membership Website
You’ll need a marketing plan for your membership site. You have to continually grow it, bringing in new members in order to grow your income. Drive traffic to your website through SEO, PPC, social media or through various online communities.
5. Offer Something Free In Return For A Prospect’s Email
When a prospect firsts lands on your website, they are unlikely to join your membership website there and then. So you have to give them a taster of level of value that membership to your website provides. Offer something of value for free in exchange for their email address. You could provide an eBook, report or video that will give a good indication of what you get for your membership You can then also follow up that prospect via email, giving them more benefits about joining or providing them with a special introductory joining offer.
6. Continue To Provide Value
Customers will only remain members of your website if you continue to provide value. You can create a membership website ahead of time that drip feeds information to your customers when they sign up. Then you can spend the bulk of your work hours on marketing and promotion