Month: April 2016

Online Reputation Management: What to Do When Your Brand Is Being Attacked

download (83)Brands are consistently being attacked on multiple fronts. The Internet has only magnified this issue, making it hard to ignore. The Web acts as the loud-speaker for and by the people, which helps give them control over the market. Businesses that fail to take heed to their online reputation and build a proper management strategy will ultimately drive their companies into the ground. This goes for both large and small companies.

No one is left immune to the World Wide Web. It’s up to you to maintain a positive presence on the Internet. The worst thing you could do is wait for something negative to happen before you attempt to do something about your reputation online.

Having an online reputation management strategy in the works at the time your business is attacked can help soften the blow and give you more of a competitive edge. Of course, it all comes down to what the issue is, the public outcry and how your company is handling it.

There are different ways your brand can be attacked – it can be from a disgruntled employee, unhappy clients, dissatisfied investors, extortionists or competitors. This can lead to them posting defamatory comments to sites like Ripoff Report, posting negative comments on social media networks or posting negative reviews on sites like Yelp and Angie’s List.

In some cases, you may even have a blogger create a defamatory article or video that goes viral. When it comes to responding to these matters, it’s very important to keep a level head.

Respond Quickly and Appropriately

Make sure that you respond to problems in a timely fashion to show you are on top of the matter. Your response should also be professional – don’t allow your emotions to get the best of you.

Be Proactive About Fixing the Problem

Look into the problem at hand to see how it can be remedied. Maybe a dissatisfied customer can be given a coupon for another product or service, or a full refund can be issued if it’s warranted. The key is to put out the fire and prevent it from happening again in the future, so find the root of the problem to nip it in the bud.

Set Google Alerts

You need to keep an eye on the flames to make sure they’re not fanning out of control. You can do this by setting up alerts on Google for your brand name and related keywords, such as your URL and misspellings of your company name. You can have this emailed to you daily or even in real-time.

If you’re in real trouble, you can use online reputation management services from an SEO agency to help strategize how to best resolve your issues.

Performance Indicators You Can Follow For Your Business Online

download (81)Having a business online can be tough and hard at times. You should be able to know what is working and what is not for your website. To be able to do this, focusing on key performance indicators of your business to meet your goals and surpass them becomes necessary.

However, there are different priorities depending on different businesses. Here are some of the common business indicators you can check to see the progress of your online endeavors.

Monthly, Quarterly, and Annual Sales

One of the things that you should always check is your monthly, quarterly and annual sales together with the breakdown of the channels where these came from.

Keeping a scorecard of your earnings allows you to see the trend that your business have depending on the month and the season. Being able to do so allows you to apply marketing strategies that will help improve the current performance that your products do according to this metric.

Email list activity

The size and quality of your email list can reveal more details about your business. This does not only include the increase of subscribers that your website gets. You should also consider getting the data on the open rate, bounce rate, purchase rate and click through rates of your current subscribers. Doing so allows you to discover rooms for improvement, new techniques and marketing ideas that will help you improve.

Advertising costs

Knowing which of your advertising efforts work and which does not allows you to invest your resources to the methods that work and converts. If you do not know if your investment for traffic and customer acquisition is working, you might not get the exact cost to acquire your customers making you risk a huge amount of money in advertising.

Traffic sources

Tracking your sales is important as well as tracking where this traffic comes from. This will help you deviates your marketing efforts to the traffic that converts for your business. Organizing and structuring these data helps you introduce new strategies accordingly.

Again, posting valuable content and improving in your link building strategies helps in driving traffic and converting sales for your brand. However, it is also essential to get raw data on how you are performing as you apply your campaigns to be able to adjust accordingly on where you can improve and where you can get more conversations. Monitoring these performance indicators also helps you in seizing new opportunities that you may fail to see due to the lack of data for such factors that is affecting your business.

How To Set Up A Membership Website

download (80)The one huge benefit when you create a membership website is receiving a steady income, month in, month out. Even if traffic drops off from your website for a month or two, you still have income from your existing subscribers. Here are the 6 steps to creating a membership website.

1. Know What Your Audience Wants

What you have to do first when you create a membership website is determine if you have an audience that’s willing to pay well for access to your site. If you’re thinking about starting a membership website in a specific niche, but you can’t find other websites in the same niche, that can be a warning sign that the market is too small or that people are not interested.

2. Check Out Your Competitors

When you have a niche in mind, you’ll want to check out other successful membership sites. Knowing what works well in your niche can position your site for success.

3. Build Your Website

You can build a membership website using software like WordPress and a plugin like S2 Membership. This will help to control your costs, particularly when you start out. Use a payment processor that can handle recurring payments, like PayPal, ClickBank, 1ShoppingCart or Authorize.net. Back-end management is the most challenging part when you create a membership website. You can outsource this to membership management software like aMember Professional.

4. Market Your Membership Website

You’ll need a marketing plan for your membership site. You have to continually grow it, bringing in new members in order to grow your income. Drive traffic to your website through SEO, PPC, social media or through various online communities.

5. Offer Something Free In Return For A Prospect’s Email

When a prospect firsts lands on your website, they are unlikely to join your membership website there and then. So you have to give them a taster of level of value that membership to your website provides. Offer something of value for free in exchange for their email address. You could provide an eBook, report or video that will give a good indication of what you get for your membership You can then also follow up that prospect via email, giving them more benefits about joining or providing them with a special introductory joining offer.

6. Continue To Provide Value

Customers will only remain members of your website if you continue to provide value. You can create a membership website ahead of time that drip feeds information to your customers when they sign up. Then you can spend the bulk of your work hours on marketing and promotion