Month: January 2016

How About Advertising Your Online Business Offline?

download (73)When running a business, you need publicity. After all, how can people do anything if they don’t even know your business exists? It doesn’t matter if you have the best small business in your neighbourhood; if they don’t know that you’re actually there, you cannot make any money.

What should you do then? Advertise. Put your name up there so people know who you are and what you offer them. It will help you build your brand and keep you in your customers’ minds.

If you have an online business, then you may think that the only way to advertise is through social media, creating your own website, in YouTube, etc. Let me stop you for a minute there. Don’t limit yourself to the Internet, because not everyone is online all the time. There are moments that people spend offline too. Because of that, you should also promote your online business using offline means. It’s nice to also catch people’s attention during those moments that they are unplugged. Pay attention to these 5 tips to advertise your business in the real world.

1. Giveaways

Everyone loves the idea of free. They could just be simple things like mugs, shirts, calendars, bags, pens, tumblers, or phone cases with the name and logo of your small business in them. Having your customers see your logo every day is a great way to advertise. Make sure that your giveaways are useful everyday items so people won’t just toss them in a box afterwards.

2. Press releases

Sometimes, you might consider conducting a few seminars here and there. To get people to know about your event, you can submit a press release to a news agency for a local or national paper. But make sure your press release is newsworthy, because if it isn’t, the editors will just scrap it straightaway.

3. Flyers and Brochures

A proven strategy for advertising is handing out brochures and flyers. They can be made en masse for cheap and are quite easy to distribute. You can drop them in mailboxes, hand them to people on the streets, display them in windows, and even slip them into newspapers.

4. Exhibits and Fairs

You can take part in local exhibits to show off your products. Since people only go to exhibits if they really want to, the people who go to your booth are most likely very interested in what you have to offer. It’s also a great opportunity to give your business cards or flyers to passersby. Make good use of your time in exhibits so you can maximise your company’s reach.

5. Word of Mouth

Perhaps the most trusted advertising method of all time is the word of mouth. Having your customers promote your products to other people they know is the best kind of advertising. If someone you trust recommends you a product, then you would most probably buy it yourself. The same principle applies to every customer out there.

You see, even if your business is online, it also helps to have some offline advertising methods in place as well. It helps you get more exposure and maximises your reach. The more people know about you, the more they’ll care, and the more money you stand to make!


How to Improve Customer Experience Online

download (71)Personalization is the latest technology that the internet has granted markers in different businesses. Companies can provide their customers what they exactly require or offer recommendations on what they would like to have.

If you go online now, you will find that shopping has been made more appealing. Once you buy an item or search for an individual item more than once, search engines record your online activities. This information is later used in target marketing where you will be given suggestion on things that you that fit your lifestyle.

Questions to Ask Yourself

You should begin by identifying your target audience. This will help you focus on a more manageable group. To improve your customer’s experience online is “what are the steps they follow in buying products and services online”. This is a vital aspect of your digital marketing strategies in the sense that it will help you understand their needs.

The other question that you should ask yourself is how you can effectively use the information in their decision-making to offer better online experience to them. Adjusting your technique to fit with their journey is your ultimate weapon to success.

What are the steps in customer’s decision making?

Brand Recognition

Potential customers need to recognize your brand before they can visit your site. You should take your time to create awareness for your business by investing in advertising campaigns. Find out what other brands in your niche are doing to create awareness to their customers. Learn from their strategies and strive to find how to be better by using unique techniques.

How familiar are you with them?

Knowing how to make your customers familiar to your line of business can be a challenge. However, you can effectively make them familiar with creating an interactive environment. Here, you can use your social media platforms to showcase your products and services. Employ tailored messaging and content marketing to help you introduce your customers to the brand. This will make them feel welcomed and want to know more.

Feeling at Home

Consideration is the one thing you should focus on to improve the consumer experience. Once your customers are familiar with your product, they would wish to see how you cater for their needs. Making them feel at home and considered will go a long way to building your brand. Torture them with attention and kindness by giving them a chance to ask questions and get sample tests on products. This will make them come for more next time.

Buying your products and becoming loyal customers

This is the last stage in consumer’s decision-making process. This is where they decide to buy your products and buy more in future from your brand. Once your strategy is working and you are landing more customers, continue using it. Also, look for reviews and feedback from customers for improvement and advancement.

For my free report click here.

Donna Gain is a well respected home based business owner herself for over 15 years. She has been in several different home based business helping others grow with herself the solid foundation to having a successful business. To discover all the internet marketing keys to success you need to know to explode your business, and to claim your free copy of “How To Create Your First 6 Figure Month In Network Marketing,” click on the link above…

Where Is the Strategy for Cloud Adoption?

download (70)Cloud strategy remains a major challenge for many businesses. Despite cloud computing gaining widespread acceptance, with businesses adopting it for key applications, there is still an obvious lack of strategy around coherent implementation and long-term planning.

While a majority of businesses look at the cloud as a means to reduce their IT costs, a significant proportion could find it a challenge to meet that objective. By contrast, those who had taken a broader approach to cloud services, to improve business flexibility, for example, found it much less of a challenge.

One major reason for the lack of coherence around strategy for cloud computing could be down to businesses using multiple cloud providers for different purposes across a number of departments.

Functions such as marketing, business development and sales have taken matters into their own hands and bypassed the traditional processes and IT departments to procure cloud services specific to their needs. The broad availability of customised and niche cloud services has had a powerful effect on procurement behaviour.

So what can be done?

IT cannot afford to stand on the sidelines. For success in the cloud, businesses need to acknowledge the risks it poses and to impose a defined strategy around its deployment and adoption.

One way to bridge that divide is to develop (or source) greater expertise in defining and implementing a cloud strategy. Diligent selection of partners and service providers is an important component in ensuring the successful implementation of a cloud project or strategy. If businesses would rather outsource this expertise, managed service providers can help businesses to identify the right balance and blend of services that meet their objectives and pull them together into a custom strategy completely aligned with workload and application requirements from any department. They can also help to streamline business objectives and outcomes.

So what key areas should businesses focus on to implement a consistent and coherent cloud strategy?

Set expectations

To make the most of a cloud implementation it needs to be part of a strategy that fits in with and supports the overall business. IT decision makers need to work closely with their service provider to discuss the outcomes they want to achieve and work towards realising them.

It’s not an either/or calculation

Service providers need to think about how their cloud platforms can integrate with public, private and on-premise environments. The objective is to make the most of the strengths and merits of both to host different workloads most effectively.

Countering Shadow IT

Should IT lead or support digital business innovation? An appropriate departmental restructure and/or IT governance model needs to be implemented and enforced in an effort to eradicate shadow IT, or at least address those aspects that compromise security and the (cost) effectiveness of the hosting of workloads across the business.

Difference Between An Application And A Mobile Website

download (72)If you want to establish a mobile presence for your organization or business, among the first considerations that will likely to remember is if you want to create a mobile application for users to download or perhaps a mobile website. These might look very similar at first, and knowing which is most suitable to your needs will greatly depend on different factors. These will include your budget, target audiences, required features, and intended purpose.

A Mobile Website Vs. An Application

It is very important for you to fully understand the key differences between a mobile website and an app. Both can be accessed on a handheld device like a tablet or a smartphone.

A mobile website is somewhat the same with any other website that has browser-based HTML pages linked together and can be accessed over the Internet. What differentiates it from a standard one is the fact that it is meant for the smaller handheld display along with those with touch-screen interfaces. It can indeed display text content, images, data, and video. Also, they can give access to mobile-specific features like click-to-call or location-based mapping.

Applications, on the contrary, are downloaded and installed on your mobile device instead of just being rendered in a browser. They may pull content and data from the Internet or the content may be downloaded so can get accessed to it even without an internet connection.

Which Is Better?

If you are deciding whether to build a mobile website or a native app, the right choice will greatly depend on your end goals. An app can be the best option to develop an interactive game. But if your main goal is to offer mobile-friendly content to the plenty of users, a mobile website is surely the best way to go. There are some cases where you might need to invest in both.

Experts highly emphasized that a mobile website must by your initial step when it comes to developing an excellent mobile web presence. On the other hand, an app is very useful for creating an application for a specific purpose which can’t be efficiently accomplished through a web browser.

The web vs. app question remains to be a very real consideration for businesses wanting to establish a mobile presence if mobile remains a new frontier. Weighing which of these two can greatly benefit your business is very crucial. This way, you are sure that you are making the right move to ensure the success of your business.