If you’re selling most of your products or services at a single price point, then you’re missing out on a huge opportunity to make more money.
Take a look at just about any company, and you’ll see they offer consumers a variety of price points and options.
For example, go to Dell.com, choose one type of computer (such as an Inspiron), and notice how you’ll get at least three different main options, all of which have different price points. (Naturally, you’ll also have the opportunity to upgrade your options as you walk through the sales process, no matter what main option you selected.)
Now you can do the same thing and offer a variety of price points for your products and service. Now here’s the key: if you do it the right way you’ll actually be able to lead your prospects to choosing a specific price point.
That’s pretty awesome, right? All you have to do is take these three points into consideration as you develop your pricing strategy:
- Optimize Price Points.
- Offer Premium Options.
Let’s take a closer look at each of these three factors and how the psychology
Rule #1: Teach, Don’t Write.
The truth is, the vast majority of passionate, purposeful people who have genuine experience and expertise to offer, don’t create content that converts. Why? Because we try to write like Shakespeare, or we get stuck trying to come up with the perfect prose, product or program. If there is any universally easy way to overcome writers block in 30 seconds flat, it’s to STOP thinking of yourself as a writer and start thinking of yourself as a teacher. Share what you know. Make it short, easy to understand, and hyper actionable. Your audience will love you, and your readers will start to seriously consider your paid offers as well.
Rule #2: Make people better.
Every time you write something new, ask yourself this: “Does this article, update, blog, book, tip or tutorial make people better? If so… HOW so?” Whatever it is that you know, or do well, should be able to demonstrate some sort of obvious improvement in the lives of your readers, students or audience, immediately after implementing whatever it is that you recommended. If its doesn’t, re-write it
“All roads that lead to success have to pass through hard work boulevard at some point. – Eric Thomas.”
An Online Entrepreneur is an individual that builds an online business with the Intent of earning an online income, while living life on their own terms. This means that they create the type of business that they want and they create their working hours and working location.
Online businesses are very different to traditional businesses. The first difference is that you don’t have to own products in order to make money. You can promote external business products and services as an affiliate and make commissions. This is otherwise known as Affiliate Marketing.
An online business is also partly an automated business, which means that once you have set up the backend of your system, you don’t need to be constantly trying to make money. Website links to sales pages are automated, emails are automated and social media profiles are set up. You will however be investing a lot of your time into marketing and producing quality content.
Building a successful online business is not easy. A Successful Online
Brands are consistently being attacked on multiple fronts. The Internet has only magnified this issue, making it hard to ignore. The Web acts as the loud-speaker for and by the people, which helps give them control over the market. Businesses that fail to take heed to their online reputation and build a proper management strategy will ultimately drive their companies into the ground. This goes for both large and small companies.
No one is left immune to the World Wide Web. It’s up to you to maintain a positive presence on the Internet. The worst thing you could do is wait for something negative to happen before you attempt to do something about your reputation online.
Having an online reputation management strategy in the works at the time your business is attacked can help soften the blow and give you more of a competitive edge. Of course, it all comes down to what the issue is, the public outcry and how your company is handling it.
There are different ways your brand can be attacked – it can be from a disgruntled employee, unhappy clients, dissatisfied
Having a business online can be tough and hard at times. You should be able to know what is working and what is not for your website. To be able to do this, focusing on key performance indicators of your business to meet your goals and surpass them becomes necessary.
However, there are different priorities depending on different businesses. Here are some of the common business indicators you can check to see the progress of your online endeavors.
Monthly, Quarterly, and Annual Sales
One of the things that you should always check is your monthly, quarterly and annual sales together with the breakdown of the channels where these came from.
Keeping a scorecard of your earnings allows you to see the trend that your business have depending on the month and the season. Being able to do so allows you to apply marketing strategies that will help improve the current performance that your products do according to this metric.
Email list activity
The size and quality of your email list can reveal more details about your business. This does not only include the increase of subscribers that your website
The one huge benefit when you create a membership website is receiving a steady income, month in, month out. Even if traffic drops off from your website for a month or two, you still have income from your existing subscribers. Here are the 6 steps to creating a membership website.
1. Know What Your Audience Wants
What you have to do first when you create a membership website is determine if you have an audience that’s willing to pay well for access to your site. If you’re thinking about starting a membership website in a specific niche, but you can’t find other websites in the same niche, that can be a warning sign that the market is too small or that people are not interested.
2. Check Out Your Competitors
When you have a niche in mind, you’ll want to check out other successful membership sites. Knowing what works well in your niche can position your site for success.
3. Build Your Website
You can build a membership website using software like WordPress and a plugin like S2 Membership. This will help to control your costs, particularly when you
Websites are changing fast nowadays as the demand and changes and technology improves. Mobile responsive websites are becoming a must due to the huge increase of internet users accessing the web via their mobile devices. Auto-responders are becoming a necessity to be able to cater to the immediate needs of customers all over the world in different time zones. Thus, adjusting your website features to satisfy the need of the current market becomes a must.
People, your main target for your website, can be too judgmental when it comes to looks; the same goes with the look of your website. Thus, investing in a good-looking website that will catch and retain a customer’s attention is a must for every website owner.
Here are some of the latest website features you should have to improve your user experience nowadays.
Auto-responders are essential nowadays to be able to address the immediate needs of your users. You can provide a fixed template for the common problems and issues that your customer often inquires about in your business. Doing so makes your customer feel that their problems are immediately attended
Over 3 billion people are on the internet worldwide, searching for something: the best answers, the best solution, guides, prices, etc.
You work hard every day in front of your computer screen to get their attention. You pay for ads and practice every SEO technique in the book. You spend even more hours promoting your page on the social media. And at last they begin to pay your website a visit.
But when they arrive and see what you have to offer, they are filled with doubt and begin to question your authority and expertise.
Believe it or not, more and more people will judge you based on what appears online about you.
Once you are perceived as an expert online, your value rises instantly. Google takes notice also and begins to honour you with high ranking for your website and profile in their search results.
Your income will also increase as your reputation increases. You will get more clients, people will step over each other to be the first to grab your product and services.
In the midst of the large number of online professionals and sources of
The cost grant writers charge to write grants can be as varied as the cost of writing an insurance policy. Cost on the internet can range from a few hundred dollars to several thousands of dollars for the same services. So how do you know that you are getting a fair price for your services.
Many first time clients pay too much for grant writing services. This is partly because they are too desperate for the extra “free” money. There is an expectation that if they give a few thousand dollars to a grant writer that they will receive ten or a hundred times their investment in return; and probably the more money they pay the grant writer the more money they will receive in the grant award. The fact is that there is no guarantee that a grant application will be funded, regardless of how much the grant writer is paid.
One of the application characteristics looked at closely by funders is the financial stability of the applicant organization. If the applicant has a weak, or non-existing, financial statement many funders will consider this
Business owners always want to earn profits. It’s always the goal, no matter how big or small your business is. Earning good profits can be a challenge, but it’s very possible. Just be willing to study the tactics to earn good profits online. With that in mind, here are 7 tips to kickstart your profit-earning from your online business.
1. Give Back to Your Customers
Your customers will surely feel valued if your business has a loyalty or rewards programme. Giving back to your customers builds loyalty with them, and so they will keep on buying and buying your products in the long term. Maybe you can reward your customers every time they buy, say, more than £100 worth of your products. Alternatively, you could give bonuses to customers who refer your business to other people they know.
2. Hold a Christmas / Holiday Term Sale
Holding a sale for holiday seasons like Christmas is one of the best ways to make money online. Don’t worry about selling your products at a discount, because in the end you’ll drive traffic to your site, attract more customers, and
With the coming of the internet, there are plenty of ways of making money online. If you are planning on joining the bandwagon here are some of the ways of making money on the internet:
Be a freelancer
A freelancer is an independent professional who isn’t tied to one employer. We can call a freelancer the modern day entrepreneur. You can be a freelancer in different areas including: web design, graphic design, writing and virtual assistance. All you need is identify what you are good at and offer the service. The cool thing is that there are plenty of freelancing sites that you can join and offer your service.
Just like any other job, you need to have strong work ethics. This calls for you to offer the best service. In the freelancing sites, you rely on reviews left by previous clients. The more positive reviews you have the more attractive you look and the more clients you have. For you to have many positive reviews you need to always offer the best quality service.
Create your own blog
Years ago, people used blogs to write blogs as
Starting an online business could be your springboard to success. It could be the best decision you could ever make in your life.
Truly, starting an online business can be very exciting, especially with the prospect of being successful in life. But then again, there is also a downside to it. Not that it should discourage you, though; knowing the downsides would only help to steer you on the right path. Here are the top five things you will realise once you start your own business.
1. Your business could go a in different direction.
Of course, you would have a plan for your business. You would want it to go your way, so you create goals, timetables, and deadlines to meet. But there could be roadblocks that you’ll encounter along the way. Don’t be discouraged, though; instead, find ways to cope with the circumstances. Making a Plan B (and a Plan C, and even a Plan D if you can) is always a helpful solution. If things don’t go your way, don’t give up. Adapt to the situation, and hold on to your vision.
What if you could have a simple, 3 word meta strategy that informs every piece of content you write? Every piece of copy you craft and every idea you consider? With so much competition in just about every niche, market or industry you’ll find yourself these days… what separates those that are truly doing great work, from others who are just eeking by?
To my mind, it’s the value system you bring to your work and the mission or manifesto that is embedded in your ideas.
When I look at my own experience as an online entrepreneur, that simple 3 word mandate changed my business.
Make people better.
Rather than trying to focus on gimmicks or gadets or trying to write convincing copy to persuade people to buy my “stuff”, that simple overarching ethos, infused into every aspect of my entrepreneurial ambition, was, and remains, liberating.
If you look at every encounter, every visitor, every fan, friend, follower, client or customer as an opportunity to improve someone in an area you have genuine experience or expertise, it’s impossible NOT to succeed.
People will seek you out. They will feel
Who else is sick and tired of chasing dreams that seem perpetually out of reach? Do you jump from thing to thing… guru to guru and gimmick to gimmick in pursuit of passion, purpose and profit? If you are like most of the people I speak to, the truth is, you have a firm foundation and a strong sense of what you’d LOVE to do, but the overwhelming urge to seek out shortcuts, or shiny secrets knocks you off the path.
Here is the 1 simple truth that I’ve learned doing this work, every day for 10 years plus.
Each of us has a unique gift that is begging to be shared with the world. Each of us is strong, and powerful and passionate in areas that naturally bring value to others. And yet, even with this truth being eminently obvious to all, the vast majority of us spend our time trying to build a blog, a brand, a business and a bank account around ideas that have very little to do with these natural strengths.
Here is what I want you to do. Ask yourself
When running a business, you need publicity. After all, how can people do anything if they don’t even know your business exists? It doesn’t matter if you have the best small business in your neighbourhood; if they don’t know that you’re actually there, you cannot make any money.
What should you do then? Advertise. Put your name up there so people know who you are and what you offer them. It will help you build your brand and keep you in your customers’ minds.
If you have an online business, then you may think that the only way to advertise is through social media, creating your own website, in YouTube, etc. Let me stop you for a minute there. Don’t limit yourself to the Internet, because not everyone is online all the time. There are moments that people spend offline too. Because of that, you should also promote your online business using offline means. It’s nice to also catch people’s attention during those moments that they are unplugged. Pay attention to these 5 tips to advertise your business in the real world.
Everyone loves the
Cloud strategy remains a major challenge for many businesses. Despite cloud computing gaining widespread acceptance, with businesses adopting it for key applications, there is still an obvious lack of strategy around coherent implementation and long-term planning.
While a majority of businesses look at the cloud as a means to reduce their IT costs, a significant proportion could find it a challenge to meet that objective. By contrast, those who had taken a broader approach to cloud services, to improve business flexibility, for example, found it much less of a challenge.
One major reason for the lack of coherence around strategy for cloud computing could be down to businesses using multiple cloud providers for different purposes across a number of departments.
Functions such as marketing, business development and sales have taken matters into their own hands and bypassed the traditional processes and IT departments to procure cloud services specific to their needs. The broad availability of customised and niche cloud services has had a powerful effect on procurement behaviour.
So what can be done?
IT cannot afford to stand on the sidelines. For success in the cloud, businesses need
If you want to establish a mobile presence for your organization or business, among the first considerations that will likely to remember is if you want to create a mobile application for users to download or perhaps a mobile website. These might look very similar at first, and knowing which is most suitable to your needs will greatly depend on different factors. These will include your budget, target audiences, required features, and intended purpose.
A Mobile Website Vs. An Application
It is very important for you to fully understand the key differences between a mobile website and an app. Both can be accessed on a handheld device like a tablet or a smartphone.
A mobile website is somewhat the same with any other website that has browser-based HTML pages linked together and can be accessed over the Internet. What differentiates it from a standard one is the fact that it is meant for the smaller handheld display along with those with touch-screen interfaces. It can indeed display text content, images, data, and video. Also, they can give access to mobile-specific features like click-to-call or location-based mapping.